Marketing with Nextdoor for Accounting Firms

Is your tax and accounting firm marketing and active on Nextdoor? It’s a private social media platform for local neighborhoods—and one of the best ways neighbors can connect and you can connect with new clients and prospects. Marketing with Nextdoor for Accounting Firms can work. Read why it can be a powerful tool for growing your tax and accounting firm. 

What Is Nextdoor?

Nextdoor is a free social networking and referral service for neighborhoods. Since 2008, people have been using the Nextdoor app to plan local events, share updates with neighbors and reach out to other community members for info and advice. Using Nextdoor as an accountant will help you communicate to exchange important information about your accounting firm – and strive to get recommendations from users on local businesses like yours that they trust.  Here are a few of the most common reasons marketing with Nextdoor for accounting firms can make sense:

• Arranging groups & activities related to the industry

• Informing others on industry updates & concerns

• Being found nor notoriety for your accounting business & tax services

• • Brand legitimacy in your region

Nextdoor is great overall because it helps communities stay connected in an increasingly solitary world. But this platform isn’t just for making new friends in the neighborhood; again, it’s also a marketing channel for your tax and accounting firm to use to attract new clients and prospects! 

Marketing for Accountants on Nextdoor

Did you know that Nextdoor users have made over 40 million business recommendations to date? How about the fact that 75% of US neighborhoods use Nextdoor? This platform can help your accounting and tax marketing create a trusted referral network in your local area—while building stronger, more meaningful relationships with clients in your neighborhood for free. 

According to research from Nextdoor, 90% of consumers make most of their purchases within 15 minutes of their home or workplace. That’s why it’s so important to position yourself as the go-to tax and accounting firm in your neighborhood. Marketing and just being active on Nextdoor will help you stay top of mind with customers near your tax firm—and get in touch with new prospects throughout the year. 

You can create a Nextdoor business page for your tax and accounting firm for free. Posting information about your firm on this platform makes it easy for local prospects to find you when they search for tax or accounting help near them. You can even check recommendations submitted about your tax firm from your accounting business page to see what your clients have to say!

How to Join Nextdoor

Setting up a Nextdoor business page for your accounting firm is simple. All you have to do is follow a few quick steps to create and verify your account. If your firm is already listed on Nextdoor, all you’ll have to do is claim and update your business page. You can do this by entering the name of your firm—along with your city, state and zip code. Don’t see your firm listed? No problem; creating a new business page is a breeze, too. 

In either case, here are a few essential details you’ll want to include on your Nextdoor business page:

• • A high-quality logo (or photo) to represent your accounting firm

• • A simple greeting message to explain your tax services to clients

• • Updated contact information, including your hours, phone number & email

• • A link to your accounting firm’s website

Congrats! Now that your Nextdoor business page is built, you can start using it to connect with your community and drive leads for your accounting firm. 

Getting Client Reviews on Nextdoor

Nextdoor is a great way to gather online reviews for your tax and accounting firm. On Nextdoor, reviews are called “recommendations.” Any user on the platform can submit a recommendation for your firm—which will be displayed on your business page. It’s essential to gather recommendations on Nextdoor: they build trust and help new prospects discover your firm on the platform. 

There are plenty of marketing strategies your firm can use to gather positive recommendations (or referrals) from clients. You can start by sharing your Business Page with clients (who really like you) through email, Facebook marketing or text.

• • Be strategic: Ask your best clients—the ones who love your firm.

• • Keep it simple: Be honest & clear on what you need when asking for referrals. 

• • Get personal: Send personalized messages when asking for each referral.

• • Show appreciation: Recognize & thank clients who share their feedback.

If you want to make gathering client reviews easy for your tax and accounting firm, then be sure to check out Practice Panda marketing automation for accountants. This powerful client retention marketing solution can help your firm get more online reviews across Nextdoor, Google Business and social media like Facebook. We also make it simple to build custom referral email campaigns—and generate positive referrals for your firm. 

Connect with Your Local Community Today