With competition abounding for accounting services, your firm needs to hone every marketing advantage available to you. One of the ways you can set your firm apart from the pack is to create a memorable client experience starting with your first interaction through the entirety of the relationship.
Accounting marketing is always changing, thanks in part now to the rapid evolution of technology like AI. Let’s take a look at the top marketing trends your accounting firm should watch in the coming year and beyond.
The content is relevant and valued by customers. It is common for customers to call me when a topic appears that gets their attention. This is my opportunity to strengthen and deepen our relationship. I have an executive board comprised of five financial planners. I recently showed them the content and they were so impressed that two of them immediately subscribed.
You guys take care of everything for me! The content is phenomenal, monthly reporting (statistics) is very good, and the graphics are really nice. We get a lot of great responses from our clients like ‘Wow! This is really great!”
I love the newsletters! They are full of wonderful, useful, yet fun, information and branded with my company information. Clients love them and ask questions about the content all the time; great way to keep them engaged throughout the year!
