Talking about the benefits of content marketing with buzz phrases like “increasing awareness” or “building your brand” is well and good (and true!), but what does it specifically accomplish for your tax firm? Here are five outcomes your digital marketing strategy should achieve for your accounting firm:
Your firm’s ability to retain clients is one of the most important components to sustain growth and profitability. Here are the three retention questions every accounting firm should be able to answer:
The content is relevant and valued by customers. It is common for customers to call me when a topic appears that gets their attention. This is my opportunity to strengthen and deepen our relationship. I have an executive board comprised of five financial planners. I recently showed them the content and they were so impressed that two of them immediately subscribed.
You guys take care of everything for me! The content is phenomenal, monthly reporting (statistics) is very good, and the graphics are really nice. We get a lot of great responses from our clients like ‘Wow! This is really great!”
I love the newsletters! They are full of wonderful, useful, yet fun, information and branded with my company information. Clients love them and ask questions about the content all the time; great way to keep them engaged throughout the year!
